VidBlog
by P.J. Bednarski, Staff Writer
Nielsen biometric research going back to the 2008 Super Bowl reveals that only a third of the ads featuring celebs either on screen or as voice overs get above average … Read the whole story
by Laurie Sullivan
Super Bowl 2016 content will generate thousands of searches and more than two billion views in aggregate, per estimates -- not just ads, but … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While a lot … Read the whole story
by Laurie Sullivan
Yahoo announced Tuesday an "aggressive-strategic plan" to narrow the company's focus on what it considers stronger businesses to fuel growth, drive revenue and increase … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Melanie Deziel is a branded content strategist, consultant and founder of The Overlap League, a newsletter and resource for practitioners that covers the native … Read the whole story
COMMENTARY
by Adam Page
According to Health World, a non-profit dedicated to supporting and promoting comprehensive health and safety education, memories can actually affect taste. Recalling a positive … Read the whole story
COMMENTARY
by Dan Lobring, Columnist
As sports marketers, we're lucky enough to operate inside an enviable bubble within the larger broadcast media landscape. In 2016, while cords are being … Read the whole story
COMMENTARY
by Robert Heavrin, Columnist
When over 100 million people shush each other and edge up on their seats during commercial breaks on Superbowl Sunday, they will expect to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Even as more online sales happen through mobile phones, the major impact of mobile will be felt in actual stores. With bigger screen sizes … Read the whole story