VidBlog
by P.J. Bednarski, Staff Writer
An Adobe survey says young viewers are 3.5 times more likely to watch the big game on a digital device. And as the audience for the game spreads out, someday … Read the whole story
by Gavin O'Malley
Mirroring more traditional TV spots, Instagram is now letting brands run ads up to 60 seconds in length. To date, the Facebook unit has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Hulu may be much smaller than Netflix as a digital video service. But it always had this slight advantage: On Hulu, you could watch … Read the whole story
by Wayne Friedman
Charter Communications gained some surprising growth in its core video subscribers in the fourth quarter -- but expanded its financial losses due to is … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads … Read the whole story
by Wayne Friedman
In 2016, 164.5 million Americans will watch digital TV -- 50.8% of the U.S. population. Looking only at adults 18 and older, projections are … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
Big data continues to be a central point of conversation in the market research world. Whether it is touted as the end of market … Read the whole story
by Wayne Friedman
Just as CBS' Les Moonves was named to chairman on Wednesday, Philippe Dauman, president/CEO of Viacom, has been named chairman of Viacom. Both Viacom … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If Sunday's live telecast of "Grease" demonstrated anything, it's that when all is said and done, the key to drawing an audience is putting … Read the whole story
COMMENTARY
by
There is a literature of proof that native advertising, unless clearly labelled as such, can hurt a brand's image by making consumers feel they … Read the whole story