VidBlog
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks like Google's Chromecast. Read the whole story
As subscription video-on-demand services have grown -- now with more than a 50% penetration of U.S. TV homes -- some traditional TV networks have … Read the whole story
- COMMENTARY
What is it about one video that inspires a ton of spin-offs, while another gets none? We looked at the branded video campaigns from … Read the whole story
"Anytime you're able to reach 6 million new homes is significant," John Buffone, executive director of Connected Intelligence at NPD Group, tells "Marketing Daily." … Read the whole story
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Comcast's new broadband video offering, Stream, threatens to transform online video from "an open and competitive market to one dominated by cable incumbents." Read the whole story
National TV ad prices fell slightly coming into the new year after ending 2015 on a down note. Prices fell one point to an … Read the whole story
- COMMENTARY
TubeMogul's "Manifesto For Independence" campaign taking Google to task certainly packs a punch. TubeMogul says Google doesn't play fair with marketers, maintaining the search … Read the whole story
Piper Jaffray analysts have begun using Google Trends search analysis to determine fluctuations of interest in Amazon.com. Read the whole story
- COMMENTARY
Never mind "content is king." Never mind creating engaging brand stories. Their chances of being heard or seen are decimated by a rigged system … Read the whole story
