Micro-ads really don't seem to work all that well, at least not compared to "longer" messages, 15-seconds or more. They work best on smartphones, where their brevity is at least … Read the whole story
Broadband providers would have to obtain consumers' consent before drawing on their Web-surfing data for behavioral targeting, under a proposal unveiled today by FCC … Read the whole story
SVOD now has a majority. Streaming and video-on-demand usage has been growing quickly in the last year, and fresh analysis finds that the penetration … Read the whole story
Global consumer spending for traditional media will continue to slow down to under a 1% growth rate in coming years -- while digital media … Read the whole story
Just as the digital world needs more content, perhaps TV news stations need more journalists -- at a price, anyway. Fresco News will be … Read the whole story
The joint effort will combine Time Inc.'s content with the access of StyleHaul's millennial influencer network. Walgreens is the first brand to leverage this … Read the whole story
London-based freelance creative team King Jordan, in anticipation of this year's SXSW, decided to have some fun with the increasingly inane (at least in … Read the whole story
Search engines are complicated, but I'm pretty sure I don't need to make that case with search marketers. While on my way to Austin, … Read the whole story
That must've been the dilemma faced by Robert Graham, a clothesmaker of fashion-world repute but unknown to those of us who buy socks at … Read the whole story