VidBlog
by P.J. Bednarski, Staff Writer
Only 46% of digital ads were "viewable" in 2015, about the same as the year before, says a Viant report. Separately, the 30-second digital spot is now on the upswing Read the whole story
COMMENTARY
by Stacey Weller
If you're a TV sponsor of major live events like sports and aren't taking advantage of the second-screen consumer, you are making a mistake. … Read the whole story
COMMENTARY
by Greg Ippolito
How MTV unintentionally helped pioneer modern content marketing. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google will soon allow ads for games to stream in Android search results, enabling users to take them for a spin before choosing whether … Read the whole story
COMMENTARY
by Omri Marcus, Hadar Turovitch
One more burger commercial and you'd want to push the CEO of the fast-food chain through the meat grinder. A new method, espousing a … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
Cadreon's Erica Schmidt gave a presentation on a viewability study at the IAB Programmatic Marketplace. Read the whole story
COMMENTARY
by Brian Selander, Columnist
Many millions of adults today probably remember their first Little League game, or their first time tying on a pair of cleats, or participating … Read the whole story
COMMENTARY
by Ted Murphy, Op-Ed Contributor
In the thick of a close presidential race, candidates are turning over every stone to attract as much support as possible. One big stone, … Read the whole story
by Felicia Greiff
Last year, the number of deal-ID transactions, or prearranged trades sold programmatically, increased from 10 million in Q3 to 26 million in Q4, according … Read the whole story
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by Sara Guaglione
NowThis is the 21st publisher to partner with Snapchat. Partners can create and distribute daily content that includes full-screen articles, videos, photos and vertical … Read the whole story
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by Sara Guaglione
The partnership with Unconventional Studios allows Meredith to bolster their digital presence with regular video content and attract Millennial women. With this new partnership, … Read the whole story