Meredith Corporation today announced a partnership with Unconventional Studios to create and distribute entertainment and lifestyle video content targeting a coveted audience group: Millennials.
The partnership with Unconventional Studios allows Meredith to bolster their digital presence with regular video content and attract Millennial women, which Unconventional Studios states it has “enormous appeal” with.
“Millennial women are our fastest-growing audience segment and we want to ensure that we continue to produce content that resonates with them,” stated Marc Rothschild, senior vice president of Meredith Digital.
Unconventional Studios produces branded entertainment content for video platforms, including the nationally syndicated television show “OK! TV.”
With this new partnership, “OK! TV” will be rebranded “Celebrity Page” beginning March 28 and will feature lifestyle content from Meredith’s brands, such as Better Homes and Gardens, Shape, Parents, Martha Stewart Living and Allrecipes.
Segments will include cooking, entertainment, home décor, beauty, and health and fitness. “Celebrity Page” will also have a home on Meredith Digital, which reaches 82 million adults.
Meredith Digital will have access to the daily entertainment content of “Celebrity Page," which it will use to provide content for its millennial audience.
“This partnership will provide our editors with daily access to compelling lifestyle and entertainment content, and provide our brand partners with additional opportunities to reach our desired audiences through digital video, experiential and branded content experiences,” Rothschild added.
Unconventional Studios and “Celebrity Page” currently produce popular celebrity events and parties across the country, like celebrity award night parties. As part of this partnership, Meredith will now have access to these events and programs for its marketing partners.Additionally, “Celebrity Page” will have access to Meredith’s production studios in New York for shooting daily news segments.