VidBlog
Only 46% of digital ads were "viewable" in 2015, about the same as the year before, says a Viant report. Separately, the 30-second digital spot is now on the upswing Read the whole story
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If you're a TV sponsor of major live events like sports and aren't taking advantage of the second-screen consumer, you are making a mistake. … Read the whole story
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How MTV unintentionally helped pioneer modern content marketing. Read the whole story
COMMENTARYGoogle will soon allow ads for games to stream in Android search results, enabling users to take them for a spin before choosing whether … Read the whole story
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One more burger commercial and you'd want to push the CEO of the fast-food chain through the meat grinder. A new method, espousing a … Read the whole story
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Cadreon's Erica Schmidt gave a presentation on a viewability study at the IAB Programmatic Marketplace. Read the whole story
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Many millions of adults today probably remember their first Little League game, or their first time tying on a pair of cleats, or participating … Read the whole story
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In the thick of a close presidential race, candidates are turning over every stone to attract as much support as possible. One big stone, … Read the whole story
Last year, the number of deal-ID transactions, or prearranged trades sold programmatically, increased from 10 million in Q3 to 26 million in Q4, according … Read the whole story
NowThis is the 21st publisher to partner with Snapchat. Partners can create and distribute daily content that includes full-screen articles, videos, photos and vertical … Read the whole story
The partnership with Unconventional Studios allows Meredith to bolster their digital presence with regular video content and attract Millennial women. With this new partnership, … Read the whole story
