VidBlog
Today, eMarketer is reporting that based on its latest ad spending forecast, Yahoo's worldwide ad revenues will fall 13.9% this year, to $2.93 billion. Read the whole story
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global's Media Economy Report. The … Read the whole story
Video ad-tech company Unruly and Videology announced a partnership Wednesday that opens up Unruly's "In-Article" and native "In-Feed" video inventory to Videology platform users … Read the whole story
TV consumers who do not multitask while watching TV are now a tiny minority. More than 90% of U.S. consumers are now multitasking while … Read the whole story
Year-over-year, global markets experienced strong growth in average connection speeds and overall broadband adoption, according to the latest findings from content delivery service company … Read the whole story
In preparation for the upfront market, Discovery Communications' is debuting a new marketing umbrella effort, called One Discovery, with a special emphasis on reaching … Read the whole story
- COMMENTARY
I'm enthused about the potential for programmatic TV and video, and all digital ad forms, to change for the better in the ways advertising … Read the whole story
- COMMENTARY
The Interactive Advertising Bureau has just released a Primer on Improving Viewability for Publishers to fully explain the intricate and iterative processes of measurement … Read the whole story
A study conducted in partnership between the 4A's and LinkedIn was unveiled at Tuesday's 4A's Transformation Conference following a panel entitled "The Truth About … Read the whole story
