VidBlog
by P.J. Bednarski, Staff Writer
Ace Metrix research for BuzzFeed concludes native video performs as well as TV ads, or slightly better; makes stronger emotional connections and are social media gold. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by consulting firm Deloitte, binge-viewing is fast becoming the new national pastime, as 70% of U.S. consumers now binge-watch … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Virtual reality is finally here for consumer, as the first Oculus Rift units are shipping. For marketers, it may just mean another new medium … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Periscope is on top of the world. In honor of its one-year anniversary, the live-streaming service is sharing some very impressive metrics. Since its … Read the whole story
COMMENTARY
by Loren Hillberg
Since data collection is "always on," data for each user on the panel is more complete and includes both coverage and duration of visit … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Influencer marketing is on the rise but some approaches are more effective than others, according to a new survey of 14,000 U.S. adults conducted … Read the whole story
by Sara Guaglione
Geoff Schiller will report to Brian Sugar, CEO of PopSugar Inc. He will be responsible for leading the brand partnership team and the company's … Read the whole story
by Wayne Friedman
Coming four months before the event, NBC says these results are well ahead of the London Summer Olympics in 2012, when it hit the … Read the whole story
by Adam Buckman
The Scripps cable channels are marching into upfront season confident in their ownership of the lifestyle categories that are their bread and butter -- … Read the whole story