VidBlog
Ace Metrix research for BuzzFeed concludes native video performs as well as TV ads, or slightly better; makes stronger emotional connections and are social media gold. Read the whole story
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According to a new study by consulting firm Deloitte, binge-viewing is fast becoming the new national pastime, as 70% of U.S. consumers now binge-watch … Read the whole story
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Virtual reality is finally here for consumer, as the first Oculus Rift units are shipping. For marketers, it may just mean another new medium … Read the whole story
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Periscope is on top of the world. In honor of its one-year anniversary, the live-streaming service is sharing some very impressive metrics. Since its … Read the whole story
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Since data collection is "always on," data for each user on the panel is more complete and includes both coverage and duration of visit … Read the whole story
COMMENTARYInfluencer marketing is on the rise but some approaches are more effective than others, according to a new survey of 14,000 U.S. adults conducted … Read the whole story
Geoff Schiller will report to Brian Sugar, CEO of PopSugar Inc. He will be responsible for leading the brand partnership team and the company's … Read the whole story
Coming four months before the event, NBC says these results are well ahead of the London Summer Olympics in 2012, when it hit the … Read the whole story
The Scripps cable channels are marching into upfront season confident in their ownership of the lifestyle categories that are their bread and butter -- … Read the whole story
