VidBlog
by P.J. Bednarski, Staff Writer
A Bloomberg report says the NFL streaming rights would be the linchpin to Twitter's "strategic push into online programming." Roger Goodell tweeted the news, too. Read the whole story
by Felicia Greiff
Virool, a video distribution platform for marketers, raised a Series A round of $12 million in new funding from Menlo Ventures, Yahoo! Japan, Flint … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In our age of seemingly short attention spans and hair-trigger thumbs, it's natural to assume that brevity is always best. Yet, at least when … Read the whole story
by Gavin O'Malley
While first-party in-app native ads will continue to be the biggest revenue driver, third-party in-app native ads will account for 10.6% of all mobile … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Canceling your pay TV monthly package sounds enticing -- but it takes work. You'll need to make a phone call, and that conversation isn't … Read the whole story
by Nina Lentini
A rep for the brand tells "Marketing Daily" that "the content is anchored around the idea of using technology to drive human emotion -- … Read the whole story
by Laurie Sullivan
Keurig Green Mountain asks "What if" in its latest multichannel campaign, the first that includes addressable TV integrated with display, search and social advertising, … Read the whole story