VidBlog
by P.J. Bednarski, Staff Writer
Live streaming of news and mayhem is important. But as viewers, are we prepared to deal with the consequences Read the whole story
COMMENTARY
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After just one day of actively exploring Snapchat, I quickly snapped out of my skepticism. Simply put, Snapchat is so much more than I … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The field of political marketing in the 2016 election cycle has seamlessly adopted the tech advancements. One particular medium that has seen significant use … Read the whole story
COMMENTARY
by Joe Mandese
Adblock Plus gave its first public viewing of a micropayments system it has been developing with microdonations platform Flattr, but it is still being … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Outbrain's Francois-Xavier Preaut shares his take on native advertising's development, along with the differences between native and content marketing. Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Chipotle clearly thinks it's time for everyone to move on. Indeed, if there's anything to take away from "A Love Story," which debuted on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is Netflix now less of a threat to linear TV networks' ad revenue? Its new agreement with the CW network seems to head in … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Rio 2016 will be a digital marketer's dream as huge audiences sit at home second-screening after a month of watching football down at the … Read the whole story
by Laurie Sullivan
Consumers are changing product design, perception and speed to market, not just advertising and marketing. It happens frequently at Hasbro. The company just kicked … Read the whole story
by Laurie Sullivan
Google strengthened its position in video and broadcast Thursday with the acquisition of Anvato, a platform for encoding, editing, publishing and distribution video across … Read the whole story
by Wayne Friedman
Although the TV upfront market seems strong to many, one analyst says this could be short-lived for advertising selling periods going forward, as a … Read the whole story