VidBlog
by P.J. Bednarski, Staff Writer
NewsWhip, and its Spike software, let publishers know what's trending where. It can help guide journalists to what consumers really want to know about. Read the whole story
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by Tobi Elkin
Ad-tech firm Ooyala released a new version of its Ooyala Pulse that combines its ad server and programmatic platform into one tool. Read the whole story
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by Tobi Elkin
Video inventory management platform SpotX announced a partnership with LiveRamp that will offer publishers the ability to match online and offline data and provide … Read the whole story
by Aaron Baar
After being on the job for decades, Mr. Clean is giving someone else the chance to shave the pate and don the earring. The … Read the whole story
by Karlene Lukovitz
In addition to the long-form version on YouTube, a 30-second version will be running on platforms including Facebook and Instagram, as well as in … Read the whole story
COMMENTARY
by Gino Galassi, Op-Ed Contributor
The digital video business is a challenge worth meeting for content providers. Making digital services simpler, and smartly analyzing consumer data, would be steps … Read the whole story
by Joe Mandese
Want a break from the uber-serious world of real-time programmatic media technology? Check out this hilarious vignette on the strategy and execution behind Google … Read the whole story
by Jess Nelson
Adobe's Creative Cloud will be the recipient of several new upgrades by the end of the year, Adobe announced Tuesday at the 2016 IBC … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other "inappropriate" content -- as it relates to advertisers. Recently … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
As the lines between native advertising and editorial content continue to blur, it appears that more magazine publishers are involving their editorial teams in … Read the whole story