NewsWhip, and its Spike software, let publishers know what's trending where. It can help guide journalists to what consumers really want to know about. Read the whole story
Ad-tech firm Ooyala released a new version of its Ooyala Pulse that combines its ad server and programmatic platform into one tool. Read the whole story
Video inventory management platform SpotX announced a partnership with LiveRamp that will offer publishers the ability to match online and offline data and provide … Read the whole story
After being on the job for decades, Mr. Clean is giving someone else the chance to shave the pate and don the earring. The … Read the whole story
In addition to the long-form version on YouTube, a 30-second version will be running on platforms including Facebook and Instagram, as well as in … Read the whole story
The digital video business is a challenge worth meeting for content providers. Making digital services simpler, and smartly analyzing consumer data, would be steps … Read the whole story
Want a break from the uber-serious world of real-time programmatic media technology? Check out this hilarious vignette on the strategy and execution behind Google … Read the whole story
Adobe's Creative Cloud will be the recipient of several new upgrades by the end of the year, Adobe announced Tuesday at the 2016 IBC … Read the whole story
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other "inappropriate" content -- as it relates to advertisers. Recently … Read the whole story
As the lines between native advertising and editorial content continue to blur, it appears that more magazine publishers are involving their editorial teams in … Read the whole story