According to a new survey from DemandWave, 82% of BtoB marketing execs say videos and blogs dominate their content worlds. But both are far down on the list when those … Read the whole story
A new report about native advertising suggests that native video is growing fast. In fact, between October 2016 and December 2016 the use of … Read the whole story
Although many TVs in U.S. households can connect to the Internet, many consumers are not opting to utilize that connectivity. Nearly a quarter (19%) … Read the whole story
More than one in four advanced TV campaigns use their own first-party data for targeting. That's one of the findings from a report by … Read the whole story
The new ratings represent the audiences of linear TV programming viewed on computers and mobile devices. The deal also allows local stations to have … Read the whole story
The Snapchat S-1, the only illustrated S-1 we have yet seen, reminds us of the bizarrely illustrated 1989 Time Warner annual report with the … Read the whole story
It's a fact: Creativity thrives in times of chaos and angst. I anticipate some amazingly creative work over the next four years. This year's … Read the whole story