Commentary

Roku Profiles 'A New Generation' Of Cord Cutters

While Roku obviously has a great deal of skin in the game, the insights and projections in its annual Cord Cutting report — based on an extensive survey of the general population (7,000 respondents) and its own users (12,150 respondents), its user behavioral data, and qualitative research — is well …

1 comment about "Roku Profiles 'A New Generation' Of Cord Cutters".
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  1. Jim Meskauskas from Media Darwin, Inc., September 20, 2019 at 3:49 p.m.

    I’d be curious to see if they have any data on those who return to the cord after having previously cut it.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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