Report: Marketers Suffer From Data Fatigue, Platform Overload

Marketers (and businesses) are suffering from data (and app) fatigue, according to a new study from CallRail. 

CallRail's research found that 51% of marketers polled in a survey use four or more marketing platforms and 75% say they spend too much time reporting on marketing performance. The percentage climbs to …

1 comment about "Report: Marketers Suffer From Data Fatigue, Platform Overload".
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  1. Valerie Alderson from Daasity, November 11, 2019 at 11:07 p.m.

    This is precisely the reason Daasity exists today! So many growing brands struggle to wrangle their data across platforms and waste precious time trying to do so. Daasity has built an automated data model for ecommerce brands that pulls in Amazon, Shopify, Facebook, Google and more to provide the holistic sales view that is currently lacking in the market. We address the platform issues above from first to last click across marketing channels as well as unifying data from multiple platforms. It's a really exciting time as we are building out more and more integrations to address the needs of brands of all sizes. Check out www.daasity.com for more info!

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