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Brand Authenticity, Transparency Outweigh Sustainability

Chipotle, with its purpose-driven marketing, beat direct competitor Qdoba in foot traffic study.


The most important values for brand selection among U.S. adults are authenticity/transparency, far outweighing sustainability, community involvement and political/cultural advocacy, according to a new survey.

Blis, which gathers and analyzes mobile location data, recently surveyed 1,200 U.S. …

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