Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry's 4.9% Growth


Consumer spending on media grew 4.3% in 2019, which is slightly slower than the 4.9% that advertising and marketing spending on media grew last year, according to estimates released this morning from media industry economists PQ Media.

Those growth rates, which are derived from two separate reports -- one released ...

1 comment about "Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry's 4.9% Growth".
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  1. Robert Williams from Mediapost, February 7, 2020 at 9:51 a.m.

    That's an interesting comparison -- consumer spending on media vs. ad spend -- that's relevant for publishers and streaming media companies, among others.

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