January 25, 2023
Commentary
'Magic Quadrant,' 'Video Wall,' 'Customer Behavior' Rising Among Marketers
- by Michael McLaren , Op-Ed Contributor, September 4, 2020
The first few months of the coronavirus pandemic struck fear and uncertainly into the plans of many marketers, resulting in decreased spend and an effort to increase control over customer acquisition channels. Back in May, we saw an increase in marketers’ intent around terms such as direct-to-consumer marketing and …
