Consumer Psychology Study Finds Friends & Family Still Top Brand Influencers
- by Joe Mandese @mp_joemandese, June 11, 2021
Despite the pervasive nature of digital media, directly influencing friends and family still is the No. 1 way most consumers choose to respond to positive or negative experiences with a brand. That's the finding of a just-published "Consumer Psychology Survey" published by customer experience management platform Iterable.
The study, which …
