July 22 - 25, 2024
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Q&A: The Changing Economics Of Brand Value
- by Sarah Mahoney @mahoney_sarah, June 21, 2022
Image above: Google -- No. 2 of Most Valuable Global Brands -- rose 79% in value.
On the heels of its BrandZ Most Valuable Global Brands report, Kantar has more to say about the changing economics of branding -- and what propelled this year's Top 100 to rise 23% in …
