Commentary

The Long And The Short Of It: Harvard Study Finds Concise Copy Works Better

Email copywriters are some of the best and most economical writers to be found anywhere. But sometimes it pays to be reminded of the basics.

A pair of Harvard researchers found that concise emails greatly out-pull wordy ones.  

The authors sent this verbose email inviting school board members to …

2 comments about "The Long And The Short Of It: Harvard Study Finds Concise Copy Works Better".
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  1. Bill Uhler from Ogden Publications, September 11, 2023 at 5:19 p.m.

    How were they able to take the survey when the link was edited out?

  2. Nancy Simeone from Spiceworks News & Insights replied, September 12, 2023 at 11:48 a.m.

    In the full article, they didn't edit out the link. This part was still in the email:
    "I would like to learn from you how school district leaders are thinking about the challenges facing schools right now. Would you please complete this brief survey? The link is here: http://surveylink.com."


    Source: https://behavioralscientist.org/when-writing-for-busy-readers-less-is-more/

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About the Author

Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.

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