Commentary
Despite Slowing Sales, Cravings, Convenience (And Pumpkin Spice) Still Drive QSR Sales
- by Teresa Buyikian , September 4, 2024
It’s been a turbulent year in QSR, with slower sales, competing meal deals, endless limited time offers, high style swag, price fluctuations, celeb-infused campaigns and executive shake-ups. But despite the time and money spent on attracting, and keeping, customer’s share of stomach, people remain primarily driven to QSRs for cravings …
