• by Erik Sass  @eriksass1, August 6, 2012

In April Titan announced the creation of a new airport advertising division, Titan Air, with the intention of pursuing major-market airport contracts across the United States.

Now, Titan has signed up its first airport partner, with a five-year contract for the exclusive right to sell advertising in Westchester County Airport in White Plains, NY, just north of New York City.
 
The new contract, which takes effect August 1, covers all forms of advertising within the airport, including digital displays which will provide news, weather and travel information, as well as ads.

As part of the deal, Titan will create a new Digital Visitor Information Center that will allow passengers to reserve hotels, rent cars and make dinner reservations. The company will also install workspaces for passengers with charging stations for electronic devices, in addition to ad space.
 
According to the FAA, Westchester County Airport had about 1 million passenger enplanements in 2010, the most recent year for which data are available; that’s up from about 900,000 in 2008. In recent years, the airport has became increasingly popular among travelers from the New York City metro area seeking to avoid congestion and delays at JFK and LaGuardia. The county’s population is also relatively affluent, with a median household income of $79,619 from 2006-2010, compared to $55,603 for New York State overall.
 
For now, Titan Air remains a small fish in a big pond, competing with powerful incumbents Clear Channel Airports and JCDecaux Airport, Inc. Clear Channel has ad agreements with about 145 airports across the U.S. (some through a partnership with JCDecaux). JCDecaux has agreements with 26 U.S. airports, including JFK, LAX and Miami International.

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