Well before Super Bowl Sunday, some opportunistic advertisers were already benefiting from excitement around the big day.
In fact, among those brands advertising during this
year’s game, some have so far managed to increase their “impact media value” by more than 1,000%, according to new data from analytics firm General Sentiment.
Wonderful Pistachios, for one, has seen its media value jump 1,442% over a three-month average. Apparel brand Gildan has also done well, seeing its media value rise by 387%, while Skechers witnessed
a 346% increase in media value over a three-month baseline average.
In sheer dollar terms, car brands Volkswagen and Mercedes-Benz have seen their average daily media value leap to
about $2.2 million (from an average of $1.5 million over the past three months) and $1.8 million (from an average of $1.3 million), respectively.
Weeks before kickoff, Taco Bell has
also done well, as its average daily media value has risen to $768,418 from a three-month average of $322,109, while Hyundai has seen its average daily media value jump to 829,890 from a three-month
average of $301,543.
Overall, Facebook still holds the prize for highest impact
media value, as General Sentiment reported earlier this month. In the fourth quarter of last year, the social giant’s combined value of news media, social media and Twitter was estimated to be
worth $753 million.
Google ranked second during the fourth quarter. The researcher estimated the search giant’s combined media value to be worth $558 million.
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The proof is this is the new spoof of Superbowl 1st timer, Gildan.
See the original here as reported in MediaPost
The original Gildan ad is here: http://www.youtube.com/gildanonline
The spoof is here: http://www.indiegogo.com/50shades?c=gallery
Who did it better?