January 25, 2023
Danaher Steps Down As Digital Placed-Based Chief, Search For Successor Is On
- by Joe Mandese @mp_joemandese, March 14, 2013
Sue Danaher is stepping down as president-CEO of the Digital Place-based Advertising Association, and a search for a new association chief has
begun.Danaher, who joined the DPAA in September 2010, informed the DPAA she will not be renewing her contract when her current one expires March 31, but would remain
active in the association as an adviser.
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Mike DiFranza, DPAA board chairman and president/founder of Captivate Network, said a nominating committee, including Danaher, has
identified several high-level executives as candidates to fill the position.
"It is DPAA's policy to bring in a very high-level executive from within the media industry
to run the organization and, as such, we expect to have periodic, natural leadership transitions," DiFranza stated, adding that Danaher's successor is expected to be named soon.
Danaher is leaving to become executive vice president-Chief Revenue Officer of the Adspace Mall Network.
Before joining the DPAA, Danaher sat on
its board in 2007 and 2008, when the organization was known as OVAB. At the time, she was president of Reactrix Systems, Inc. Reactrix provided interactive media experiences, based on projection
technology, in shopping malls and theater lobbies.
Danaher joined Reactrix from MTV Networks, where she spent 13 years in a variety of ad sales roles. As executive vice
president/general sales manager from 2001-06, she oversaw sales for Nickelodeon, Nick on CBS, Nick@Nite, Noggin, TV Land and Spike TV, as well as for various MTV Networks web properties, Nick
Recreations and Tours, Nickelodeon Hotel and the Nickelodeon and Nick Jr. Family magazines.
Before joining MTV Networks, Danaher was vice president, Western region ad
sales manager for Turner Broadcasting Company, overseeing national sales for TBS, TNT and Cartoon Network.
Danaher also served as an account executive in the ad sales
group at USA Network, following six years on the agency side of the business with Benton & Bowles (media planning) and Young & Rubicam (media research).
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