• by Joe Mandese  @mp_joemandese, March 30, 2021

Tricia Lasky, a long-term Publicis Media executive who most recently served as senior vice president-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining the startup’s board of directors.

Vibenomics specializes in developing audio programming and advertising channels for retailers, enabling brand to “talk to shoppers” directly at the point-of-sale.

It claims a roster of more than 120 advertisers in 6,000 locations across 49 states reaching more than 200 million people.

Prior to Publicis Media, Lasky served as vice president-strategic partnerships for Publicis predecessor unit VivaKi. Prior to that, she held long-term media roles at Publicis’ Razorfish and Digitas units.