• by Wayne Friedman , January 8, 2024

Stepping back a bit from his day-to-day role, Dave Morgan, chief executive officer of Simulmedia, is handing the reins to company veteran Jon Werther, who has been chief operating officer.

Morgan, who started the company 15 years ago, says he wants to “double-down my focus on market development, product vision, strategy and partnerships," adding that this "is the best way for us to grow and scale our already profitable and debt-free company.”

He adds that there has been massive growth at Simulmedia over the past three years: “Connected TV advertising has grown from 1% to 6% to more than 15% of our revenue and should exceed 25% by the end of 2024.”

The company says its performance products -- its artificial intelligence (AI)-driven TV+(R) analytic and activation platform -- have delivered strong results across all streaming and linear TV channels for more than 100 brands including Walt Disney, Experian, MassMutual and Choice Hotels.

Simulmedia claims that its TV+(R) platform is the only company operating today that plans, activates and optimizes campaigns across both CTV and linear in a fully integrated way.

For linear TV, this includes Warner Bros Discovery, NBCU, Disney and Paramount; and more recently, in the connected TV space, for ad-supported Hulu, Peacock, Max, Disney+ and Roku.

Recent previous senior level staffing changes at the company included naming ten-year veteran Marc Siegel, as president of sales and Adam Quinn upped to senior vice president of sales.