- Broadcasters Balk: Big Nets Want Nielsen To Wait On Weights
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Based on conversations with its biggest customers - the major broadcast networ ...
- Nielsen Watch: Research Giant Redefines Businesses, Reports Healthy Gains
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Like the industries it measures - media and marketing - Nielsen C ...
- Hyping Hyper-Local: Q&A With Geomentum's Lisa Bradner
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Former Forrester analyst and new Geomentum chief Lisa Bradner wants to fl ...
- Geomentum Taps Forrester's Bradner As President, Will Accelerate Momentum
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Geomentum, the hyper-local media and marketing unit within Interpublic's Mediabrands division, h ...
- Rubinson Steps Down As Ad Industry's Chief Research Chief, ARF Says He'll Consult
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Joel Rubinson is out as Chief Research Officer of the Advertising Resear ...
- Silver Lining For David Kenny, Lands At Cloud Computer Akamai
Online Media Daily, Joe Mandese - Thursday, July 29, 2010
Less than two months after stepping down as the top digital executi ...
- Nielsen: 'I'm A PC,' Confirms Inability To Measure TV On Apple Computers
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
Important revelations related to Nielsen's plan to begin reporting ratings for ...
- Consultant Woolfson Takes Top Cable Ad Research Post
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
David Woolfson, a long-time TV industry research consultant, and a former Niels ...
- Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2010
Nielsen will huddle with clients this morning to discuss a controversial pl ...
- AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks
Online Media Daily, Joe Mandese - Tuesday, July 27, 2010
In an effort to stay one step ahead of a sophisticated netwo ...
- NBCU Unveils 'Universal Audience Platform,' Will 'Dial Down' 3rd Part Ad Nets
Raw, Joe Mandese - Monday, July 26, 2010
NBC Universal has launched the Universal Audience Platform (UAP), a new onli ...
- iCrossing Crosses 57th St., Moves Into Hearst Tower
Raw, Joe Mandese - Monday, July 26, 2010
iCrossing, the digital shop that was recently acquired by Hearst Corp., h ...
- How To Draw A Crowd: Offer Them An Analogue, Non-USB Bottle Opener
Show Daily, Joe Mandese - Thursday, July 22, 2010
I never knew such a thing existed until someone mentioned it fr ...
- Ephron Vs. Einstein: Whose The Real Father Of Media Planning?
Show Daily, Joe Mandese - Thursday, July 22, 2010
"If Erwin Ephron is the father of media planning," says comScore's Jo ...
- Inside The Mind Of Josh Chasin (Toilet Paper, Banner Ads)
Show Daily, Joe Mandese - Thursday, July 22, 2010
Want to know what sticks inside the mind of comScore research chi ...
- It's Like 1981 All Over Again
Show Daily, Joe Mandese - Thursday, July 22, 2010
Starcom MediaVest Group's Andy Fisher is getting, in his own words, ...
- Here's A Metric That Will Get Any Measurement Firm's Attention
Show Daily, Joe Mandese - Thursday, July 22, 2010
Why should analogue measurement firms care about the digital marketplace? Andy Fishe ...
- Surf's Up
Show Daily, Joe Mandese - Thursday, July 22, 2010
Eric Peterson, senior partner at Web Analytics Demystified, and the opening speak ...
- OMMA What Do You Want It To Be
Show Daily, Joe Mandese - Thursday, July 22, 2010
OMMA Groupies, er OMMA Metrics & Measurement MC Judah Phillips, opened t ...
- Next New OMMA Line Extension: OMMA Groupies
Show Daily, Joe Mandese - Thursday, July 22, 2010
Yep, if you've been to three or more of the OMMA conferenc ...
- Interpublic's Cadreon Leaps From Online To TV
Raw, Joe Mandese - Wednesday, July 21, 2010
Interpublic's Cadreon unit has announced a deal with Visible World to laun ...
- Which Came First, The Content Or The Audience
Show Daily, Joe Mandese - Wednesday, July 21, 2010
For all the talk surrounding behavioral targeting, and even re-targeting, Signal ...
- Is Re-Targeting The 'New Behavioral Targeting,' Or Is It Just A Subset
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That's the debate playing out during the "Re-Thinking Re-Targeting" panel at OM ...
- Behavioral's Noise-To-Signal Ratio
Show Daily, Joe Mandese - Wednesday, July 21, 2010
As great as behavioral targeting data is, it's not the end-all/be-all f ...
- Want To See OMMA Behavioral For Yourself?
Show Daily, Joe Mandese - Wednesday, July 21, 2010
By the way, if you've been following my dispatches from OMMA Behavior ...
- Not For Attribution
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That's what iCrossing's Dax Hamman suggested when the OMMA Behavioral "Agency Roundtabl ...
- Continuing Education
Show Daily, Joe Mandese - Wednesday, July 21, 2010
The education metaphor continued during OMMA Behavioral this morning, during the "Agen ...
- The Ubiquitous Web
Show Daily, Joe Mandese - Wednesday, July 21, 2010
Asked by OMMA Behavioral MC Steve Smith how the semantic Web ...
- But What Does The Semantic Web Actually Mean?
Show Daily, Joe Mandese - Wednesday, July 21, 2010
Well, according to Interpublic's Quentin George, it's all about "meaning." In oth ...
- Language 101
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That's how OMMA Behavioral opening keynoter Quentin George, the chief digital offic ...