- Reactivating Suspended Paid-Search Accounts
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 25, 2012
Following search engine guidelines doesn't always guarantee a smooth ride. Sometimes campaig ...
- British Rock Stars Search For Stricter Copyright Laws
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 25, 2012
Elton John, Pete Townshend and Robert Plant are among the members ...
- Ad Industry Needs Fewer Impressions
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 25, 2012
How does the ad industry get to "scarcity"? At the OMMA Premi ...
- Industry Searches For Next Step In Premium Display Ads
Online Media Daily, Laurie Sullivan - Tuesday, July 24, 2012
Social feeds in premium display advertising become more important as brands a ...
- Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Increased traffic across mobile devices in Q2 prompted marketers to spend mo ...
- Trusting The Brand Enough To Click On The Search Link
SearchBlog, Laurie Sullivan - Tuesday, July 24, 2012
With so much information being uploaded or available on the Web, tru ...
- Lead With The Data
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Do companies lead with data when planning campaigns? At the MediaPost OM ...
- Getting To The Grit
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
There are instances where more granular data is better, but you don ...
- Does Ad Industry Need Data Rating Service?
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Perhaps the industry needs a data ratings service to quantify numbers comi ...
- How Digital Influences TV
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Iteration means tolerating testing and failure before reaching success, said Tyrone Anderso ...
- Advertising Budgets: Where Do They Go?
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Dan Salmon, Equity Research Analyst, Advertising and Marketing Services, BMO Capital Market ...
- Facebook, Apple Burnout
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 24, 2012
Are consumers burning out on Facebook and Apple? Survey results published ...
- How To Tackle Google's Spammy Link Warning
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 24, 2012
Google Webmaster Tools last week identified "unnatural links" on SEOmoz, much ...
- The Answer To Link-Building Questions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 24, 2012
Link popularity has three parts and one influencing factor: link quantity, li ...
- What Makes Consumers Buy For Back-To-School
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 24, 2012
Some 37% of PriceGrabber survey respondents plan to compare prices from the ...
- Vibrant Expands Support To Brand, Mobile Viewable Ads
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
Vibrant Media, the contextual advertising company behind in-text advertising, will expand i ...
- TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, t ...
- How Do We Define Premium Advertising These Days?
Raw, Laurie Sullivan - Tuesday, July 24, 2012
What is premium advertising? At the OMMA Premium Display conference in L ...
- What Makes Consumers Click Through From Emails?
SearchBlog, Laurie Sullivan - Tuesday, July 24, 2012
If Google acquired Sparrow, the creator of the e-mail client for M ...
- 'Like Coughing Up Hairballs'
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Should marketing and ad agencies have technologists on staff? Peter Minnum, he ...
- Squishier Metrics For Premium Display
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
The analytics start before the campaign, according to Adam Kasper, EVP at Hav ...
- The Scarcity Of It All
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
How does the online ad industry reduce the number of ad inventor ...
- Scarcity: Ad Industry Doesn't Have A Choice
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Wow - what an undertaking. How does the industry get to "scarcity ...
- The Digital Story Telling In Non-Linear Form
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
When's the last time you went online to find an ad? ...
- OMMA Premium Digital LA Quote Of The Day
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Bingo! "We know all the tools in the toolbox but don't kn ...
- Making An Impression
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
On one day Yahoo's homepage can deliver 175 million impressions, according ...
- The Concept Of Viewability
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Only 40% of ads are in view for more than 1 secon ...
- Bing Testing Product Listing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 23, 2012
Mark Ballard believes he got a glimpse of Bing's version of ...
- How To Limit Calls To Action
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 23, 2012
Limit social and email calls to action to make them more effectiv ...
- How Local Targeting Boosts Search Ad Performance
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 23, 2012
Michael Boland talks with YP's David Kurtz about the company's new ads, a ...