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PHYLLIS FINE

Phyllis Fine is columns editor for MediaPost. You can reach Phyllis at pfine@mediapost.com.

Articles by Phyllis All articles by Phyllis

Comments by Phyllis All comments by Phyllis

  • Episode 612: 'The Quality of Mercy,' or, Jewish Mothers, Crying Babies, And They Shot Kenny! by Barbara Lippert (Mad Blog on 06/17/2013)

    Thanks, Rob, for pointing out the mistake in the theme song quote -- "hot fudge" has been corrected to "hot dog" as the item that leads to loss of control for Patty, the girl "who's only seen the sights a girl could see from Brooklyn Heights." Shoulda sung the whole song to myself before editing! Phyllis MediaPost Editor

  • Better Than Death: Jaguar Gets Its Due by Barbara Lippert (Mad Blog on 04/26/2013)

    Editor's Note: Duly noted, and corrected.

  • Yes, It's The @!#'^% Technology by David Koretz (Online Publishing Insider on 10/20/2011)

    test

  • Episode 11: The Gypsy and the Hobo by Barbara Lippert (Mad Blog on 10/28/2009)

    <p>Just a note from behind the editorial scenes at MediaPost. I also thought, along with Dorothy, that Roger said &quot;somewhat&quot; to Annabelle's comment about still wanting her. But a quick check found that commenter Wendy Swiggett was indeed right: Roger actually said &quot;So what?&quot; So we corrected the text.</p>

  • Set Top Box Research: A Call for More Open Dialogue by Ed DeNicola (TV Board on 08/07/2009)

    <p>Here's a comment we just received from Erwin Ephron of the Ephron Consultancy:<br />&quot;The inadequacies of current set top box data have to be seen against those of current panel data.</p> <p>The Nielsen samples are far too small to accurately report fragmented TV. This is a panel cost problem which cannot be solved.</p> <p>The Nielsen in-tab response rates are too low for the panel to be considered a random sample. This cannot be solved.</p> <p>With some work set top box data can improve both. If we were starting today to measure TV, combining set top box and panel data would be the measurement model of choice.&quot;</p> <p>Erwin Ephron</p>

  • Esquire by William J. McGee (Magazine Rack on 04/23/2009)

    <p>Editor’s Note: In response to this post, MediaPost received the following email from Nathan Christopher, director of public relations for Hearst Magazines: </p> <p> Many thanks for featuring Esquire in &quot;Magazine Rack.&quot; However, in the interest of accuracy, I wanted to correct a couple of points made in this article. </p> <p> -- Esquire's February issue was never called out for ASME violations. There was never any doubt that what we did was within the guidelines. More to the point: The February cover flap opened to reveal more editorial about the issue -- cover lines and an image. There was an ad on the BACK side of the flap, just like on a traditional cover. But Esquire did NOT have an ad on the cover. </p> <p> Regarding both the February and the May issue covers, here's something that's really important to note: These were editorial creations. In both of these cases, the focus was on editorial, not advertising. They were created to further reader engagement and push the boundaries of print, not to create new advertising opportunities, although that was certainly a primary benefit. </p> <p> -- The May cover showcases three men -- Clooney, Obama and Justin Timberlake, not &quot;25 other guys.&quot; </p> <p> -- Our October 2008 eInk cover did not contain blinking lights. That was actually eInk itself (electronic ink). No lights were involved. </p> <p> Thanks for your attention to this. We always enjoy reading the column, and would believe you'd want to be as accurate as possible within it. &lt;P&gt; &lt;P&gt; &lt;P&gt; &lt;P&gt;</p>

  • Esquire by William J. McGee (Magazine Rack on 04/23/2009)

    <p>Editor's Note: We also received the following email from Sid Holt, Chief Executive, American Society of Magazine Editors: </p> <p> The review of the new issue of Esquire says that ASME “called out” Esquire over its Obama cover -- which ASME did not -- then selectively quotes from the ASME Web site to imply that ASME still disapproved of the Esquire cover even while “issu[ing] an acquittal,” which distorts ASME’s position. </p> <p> The ASME Board of Directors concluded that the Obama cover was not a guidelines violation, and there were members of the board who thought the use of the trap door, while controversial, was innovative. End of story. </p> <p>You can read the ASME summary here: http://www.magazine.org/asme/asme_guidelines/recent-guidelines-decisions.aspx </p> <p> This story got what happened wrong -- and the writer went out of his way to get it wrong. &lt;P&gt; &lt;P&gt; &lt;P&gt;</p>

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