by Ray Schultz on Jan 15, 3:06 PM
The Einstein 1 platform from Salesforce connects brands with shopper data, the firm says.
by Ray Schultz on Jan 12, 3:54 PM
They are also deriving cost savings, according to a study from MessageGears and Ascend2.
by Ray Schultz on Jan 11, 1:35 PM
Email may not be a suitable replacement for the disappearing cookie, Adlook reports.
by Ray Schultz on Jan 10, 4:40 PM
U.S. firms are doing better on compliance than brands in other countries. The new requirements take effect on Feb. 1.
by Ray Schultz on Jan 9, 4:46 PM
Among the issues facing email senders is the disappearance of third-party cookies, Phelan says.
by Ray Schultz on Jan 8, 5:31 PM
Surveys are shorter than they were, accommodating the increased use of mobile.
by Ray Schultz on Jan 5, 4:18 PM
Bulk email senders must comply with new sender authentication requirements from Gmail and Yahoo Mail or risk being blocked.
by Ray Schultz on Jan 4, 3:29 PM
Marketers have deployed AI for advertising (52%), social media (50), content marketing (48%), and email (37%). But are they making the best possible use of it?
by Ray Schultz on Jan 3, 5:26 PM
Internet and mobile provider Cox is stepping away from email. But cox.net addresses will be available on Yahoo, the company says.
by Ray Schultz on Jan 2, 3:13 PM
Most marketers are using AI to some degree, and many plan to spend more on it this year, a study by Ascend2 finds. Personalization is the main use case.
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