by Ray Schultz on May 10, 1:56 PM
Nylas Email for Salesforce allows brands to track email communications with customers, the firm says.
by Ray Schultz on May 9, 2:45 PM
Confident brands are more likely to expect revenue increases this year, Anteriad and Ascend2 report.
by Ray Schultz on May 8, 12:45 PM
Most email marketers plan to include automation in the year ahead -- more than the number who plan to use AI, Ascend2 reports.
by Ray Schultz on May 7, 1:47 PM
ZeroBounce says it has a solution for the decade-old problem of addresses that bounce.
by Ray Schultz on May 6, 4:14 PM
Eleven percent of brands are using AI for more than two use cases and 38% for one, a study of how B2B sales and marketing leaders use generative AI finds.
by Ray Schultz on May 3, 12:23 PM
Consumers feel overwhelmed by too much advertising and choice, Accenture reports.
by Ray Schultz on May 2, 3:38 PM
Emails are awash in irritating subject and opening lines. Are writers overworked?
by Ray Schultz on May 1, 3:13 PM
A study shows that companies are being flooded by data subject requests from consumers. But most companies are ignoring do-not-sell requests, DataGrail reports.
by Ray Schultz on Apr 30, 2:05 PM
Consumers who find this a painful holiday can halt marketing emails.
by Ray Schultz on Apr 29, 3:23 PM
Most consumers are shopping small this year, VistaPrint and Wix report.