Marketing Daily Issues for August 2008
- Marketing Daily - Friday, Aug. 15, 2008
- Pepsi Tying In With 7-Eleven/Madden NFL Game Promo by Karlene Lukovitz
- Patagonia Targets Gen Y With Election Day Campaign by Sarah Mahoney
- Chrysler's LaSorda Is Bullish On Global Demand by Karl Greenberg
- Kodak: Live From 2008 Beijing Olympics by Laurie Sullivan
- Lexus Unveils Collection At Pebble Beach by Karl Greenberg
- Wal-Mart Posts Strong Sales, Earnings Gains
- Harley-Davidson Lines Up The Stars
- Who's Buying Products After Sampling? Commentary by None
- Marketing Daily - Thursday, Aug. 14, 2008
- Prepared, Visa Airs History-Making Michael Phelps Ad by Aaron Baar
- PepsiCo's Mountain Dew Seeks A Few New Men by Sarah Mahoney
- Is Campbell Looking Mmm, Mmm Good To Heinz? by Karlene Lukovitz
- Macy's Readies New Marketing Strategy, Hires Dunnhumby by Sarah Mahoney
- Ford Consolidates Small-Car Platforms To Just Two by Karl Greenberg
- Tween Brands Ditches Limited Too For The More Affordable Justice by Sarah Mahoney
- AT&T Uses Grassroots To Sell Seniors On Cell Phones by Laurie Sullivan
- Diamond Foods To Buy Pop Secret
- Mortgage, Equity Lenders Back Off Mailings
- Samsung Taps David Steel To Head Marketing Unit
- Arby's Offering Mobile Coupons
- A Column About A Musical (A New Musical, Without Music) Commentary by Karl Greenberg
- Marketing Daily - Wednesday, Aug. 13, 2008
- As Supercenters Gain, Wal-Mart Still Attracts The Affluent by Sarah Mahoney
- Canon Readies New Sharapova Ad For U.S. Open Debut by Karl Greenberg
- Retail Is Top Investor In Interactive Marketing - For Now by Laurie Sullivan
- Gap Launches Fall Marketing Campaign by Sarah Mahoney
- Nike Breaks Olympics-Themed Ads This Week by Karl Greenberg
- Hornitos Tequila Launches Digital Campaign
- Burger King: Apple Fries Selling Like Hotcakes
- Ann Taylor Taps Beauchamp As President
- Who's Traveling Internationally? Commentary by None
- Marketing Daily - Tuesday, Aug. 12, 2008
- Toyota's New Ads Accentuate The Positive by Karl Greenberg
- Up To Age 11, Most Kids Aren't Heavy Internet Users by Karlene Lukovitz
- Intuit Jingles All The Way From Software To Heartstrings by Laurie Sullivan
- Direct-Mail For Credit Cards Falls 17% In Quarter by Sarah Mahoney
- J.D. Powers Taps Toyota's Lexus As Most Dependable -- Again by Karl Greenberg
- Harley-Davidson Learns Italian
- Unilever's Klondike Bar Narrows Finalists
- Ford Motor Reportedly Nixing Two Slowpokes
- Kellogg Elevates Global CMO Mark Baynes
- Top 10 Fastest-Growing Retailers Commentary by None
- Marketing Daily - Monday, Aug. 11, 2008
- Lenovo Leverages Olympics To Showcase Its Engineering by Nina Lentini
- Southern Comfort Taking The Social Road To Reach 20-Somethings by Aaron Baar
- Hasbro Launches Monopoly Sneaks, And A 1963 Easy-Bake Oven by Sarah Mahoney
- Functional Foods And Dietary Supplements Can Coexist Happily by Karlene Lukovitz
- Ad Spend For Online Looks Rosy Despite Some Downturn by Laurie Sullivan
- Ikea Takes Its Showroom On The Road
- P&G's Folgers Intros Roasting Process
- CMA, OMMA Awards Deadlines Extended Commentary by None
- Wrigley's Marketing Music: A Sticky Situation? Commentary by David Allan
- Marketing Daily - Friday, Aug. 8, 2008
- Papa John's Is 'Cropping Up' At Democratic National Convention by Karlene Lukovitz
- Bank Of America Looks To Help Hispanics Move Forward by Nina Lentini
- Wal-Mart Wins; Most Others Whimpered Through July by Sarah Mahoney
- Nokia Readies Campaign To Promote Unique Movie by Laurie Sullivan
- KeyBank Takes Path Less Chosen To Tell Its Story by Aaron Baar
- Tom's Of Maine Intros Sensitive Care Line
- Dunkin' Donuts To Build 107 Houston Eateries
- Red Lobster, Food Network Partnership Move Product
- Who's Taking A Cruise? Commentary by None
- Marketing Daily - Thursday, Aug. 7, 2008
- Nestlé Waters Launches First National Campaign to Hispanics by Karlene Lukovitz
- Timberland Basks In Light Of Reflected Olympic Glory by Aaron Baar
- TNS Reports More Shoppers Spurning The Mall by Sarah Mahoney
- Sprint Posts Loss Again, Foresees Even More Defections by Laurie Sullivan
- Eight O'Clock Coffee Wedding Friday; New Promo Launches by Nina Lentini
- Coca-Cola Bites Into Olympic Marketing With Bluetooth by Mark Walsh
- Pop! Goes Mr. Bubble
- P&G's Febreze Extends Pet Odors Line
- 5 Things You Need To Know To Make Your Sponsorships Work In China Commentary by Darren Marshall
- Marketing Daily - Wednesday, Aug. 6, 2008
- Imagine Ben & Jerry's Jumping Into Social Media by Karlene Lukovitz
- 'Consumer Reports' Finds Mid-Sized SUVs Still Popular by Aaron Baar
- Brands Get Mixed Results In Early Olympics Buzz by Sarah Mahoney
- Paramount Pix Stix Ads In Vid Game To Promo Flix by Laurie Sullivan
- Study: Tweens Search For Products Online, Get Parents To Buy Them In Store by Tameka Kee
- Night Light: Zoom Biz Explodes, Rolls Out 500 Digital Signs by Erik Sass
- Report: P&G Sees Consumers Shifting Down
- Kettle Foods, Clorox Win Product Innovation Awards
- Correction: Cinema Ad Awards
- Sally Beauty Supply Betting On Contest
- Herbalife Sponsors Chinese Cycling Team
- Caribou Coffee Names Michael Tattersfield CEO
- Who's Dining At Family Restaurants/Steak Houses? Commentary by None
- Marketing Daily - Tuesday, Aug. 5, 2008
- Activist Group Decries Calories In QSR Kids' Meals by Aaron Baar
- Burlington Coat Factory Uses Brand-Conscious Ads by Sarah Mahoney
- AT&T Touts Its Globalness As Olympics Fever Rises by Laurie Sullivan
- Social Networking, Texting, Cell Phones Impact Email Effectiveness by Karlene Lukovitz
- Complex Targets Skateboard Fiends With Sneaker Promotion by Tameka Kee
- Boscov's Goes Belly Up
- Mimi's Café Launches 'Just Enough' Dinner Menu
- Bacardi Limited Taps Seamus McBride For CEO
- Cinema Advertising Council Names Award Winners
- AAF Announces 2008 Mosaic Award Honorees
- Penelope Cruz Stars In New L'Oreal Ads
- Connecting The Dots In China Commentary by Dan Mintz
- Marketing Daily - Monday, Aug. 4, 2008
- Can Credit Card Brands Weather Debt's Image Problem? by Sarah Mahoney
- Trucks, SUVs Drag July Sales Numbers Down; No Relief Seen by Aaron Baar
- Subway Pushes Wendy's Out Of The Big Three In QSRs by Nina Lentini
- Month-Long Sony Promotion To Put Smiles On Kids' Faces by Laurie Sullivan
- Label-Wise, American Savvy About On Par With Global Consumers by Karlene Lukovitz
- Marketers To Reduce Chemical In Potato Snacks
- Sara Lee Intros Sandwich Dressings
- Cold River Blueberry-Flavored Vodka Hits Shelves
- Top 10 QSRs By Sales Commentary by None
