Marketing Daily Issues for September 2008
- Marketing Daily - Tuesday, Sept. 16, 2008
- BoA Should Tell Customers Why It Bought Merrill by Karl Greenberg
- Financial Institutions Walk Fine Line In Aftermath by Aaron Baar
- Best Buy To Buy Rebel Leader Napster by Laurie Sullivan
- Ghirardelli Launches Super-Premium Baking Line by Karlene Lukovitz
- Pro Basketball Players To Ask 'Got Milk?' by Karl Greenberg
- Visa Consolidates At Omnicom's TBWA
- Starbucks, Unilever Ink Ice Cream Deal
- Susan Lyne Is Now CEO At Gilt Groupe
- French's Mustard Offers Recipe Contest
- Effie Awards Opens Call For Entries
- Crest Hosts 'What's Your Catch Phrase?' Contest
- Continental Tire Relaunches Sweepstakes
- Top 10 Online Pharmas* Commentary by None
- Marketing Daily - Monday, Sept. 15, 2008
- New Walmart Ads Focus On Combined Savings by Karl Greenberg
- Vizio Rebrands, From Discount/Value To High End/Affordable by Laurie Sullivan
- Banks Have Opportunity In Diehard Home Owner Wannabes by Aaron Baar
- Krispy Kreme Squeaks Into The Black, But Still Struggling by Karlene Lukovitz
- NPD: Worldwide, Toy Sales Up, But Down In U.S. by Karl Greenberg
- Coty Bows JLo's Deseo For Men
- Papa John's Offers Deal During Football Season
- US Airways Expands Nocella's Role
- NASCAR's Ragan To Race For 'Big Brown'
- Mini Sponsors 'Good' Insert In 'Times'
- Can't Sell Records? Fashion Is The Next Big Thing Commentary by Sarah Mahoney
- Marketing Daily - Friday, Sept. 12, 2008
- P&G Eschews TV In Oral-B Pulsonic Intro by Karl Greenberg
- Macy's Rolling Out Itty-Bitty Bloomie's by Sarah Mahoney
- Wireless Growth Prompts New Cashless Payment Trial by Laurie Sullivan
- Chrysler's Press Sees Independence In Loan Guarantee by Karl Greenberg
- Campbell's Logs Solid Fiscal '08, Despite Rising Input Costs by Karlene Lukovitz
- JCPenney Chimes In With Disney On 'High School Musical 3' by Sarah Mahoney
- Correction: Coke Zero
- Unilever Awards $100Gs In Klondike Promo
- Sears Testing Halloween Format Store
- Profile Of The Tailgaiting Griller Commentary by None
- Marketing Daily - Thursday, Sept. 11, 2008
- Coke Zero Stirs Things Up With James Bond Tie-In by Aaron Baar
- Zales Ditches Its Value Pitch, Focuses On Joy by Sarah Mahoney
- Marriott Issues Rewards To Utility Customers by Karl Greenberg
- Economy Puts Tiny Dent In Organic/Natural F&B Growth by Karlene Lukovitz
- AT&T, Verizon Add Social Networking Hubs by Mark Walsh
- VW To Sponsor AOL Latino's Hispanic Celebration
- Starbucks, 'GOOD Sheet' Collaborate
- Wal-Mart Woos Hispanic Students With Web Site
- Rite Aid Offering TV Converter Boxes
- Hasbro Shows Celebrity Little Ponys
- The Power Of Green Lies In Marketers' Hands Commentary by Jacquelyn A. Ottman
- Marketing Daily - Wednesday, Sept. 10, 2008
- Smart Inks N.Y. Parking Deal For ForTwo Owners by Karl Greenberg
- Battling Public Opinion, GM Sorts Fact From Fiction by Karl Greenberg
- Latest Data Show McDonald's Bucking Recession by Karlene Lukovitz
- Nike's Cole Haan Signs Sharapova For Hybrid Line by Sarah Mahoney
- M3 Sees Interstitials As Advertising's Future by Wayne Friedman
- 9 Radio Broadcasters Tag Songs For Zune by Erik Sass
- Correction: Esperanto
- Unilever Finalizes Laundry Sale To Vestar
- Chevy To Unveil Orlando In October
- The Emotion In Breakthrough Innovation Commentary by Laurence Knight
- Marketing Daily - Tuesday, Sept. 9, 2008
- McDonald's Steps Aside In Reaching Out To Teens by Karl Greenberg
- Sony Targets Sports Fans In New 'HDNA' Effort by Aaron Baar
- Study: Boomers, Not Gen Y, Biggest Green Shoppers by Sarah Mahoney
- Consumers Cut Back On Health, Food--But Not TVs by Karlene Lukovitz
- Marketers Approach New Media With Caution by Laurie Sullivan
- PMA Summit: MySpace Is Out; Facebook Is In by Karl Greenberg
- Wendy's Plans Frosty Giveaway
- POM Intros POMx Iced Coffee
- Mars Launches M&M's Premiums
- Who's Into Cars? Commentary by None
- Marketing Daily - Monday, Sept. 8, 2008
- Campbell's Launches Latest V8 Extension: Soups by Karlene Lukovitz
- Honda To Unveil Second-Gen Insight Next Month by Karl Greenberg
- Harris Bank Carves Niche As 'Here To Help' by Aaron Baar
- Dairy Council, NFL Team For Healthy Kids Kick-off by Laurie Sullivan
- The Rich Are Different: They Buy More And Better Stuff by Karl Greenberg
- Back-to-School Brands Cash In On Virtual Goods by Tameka Kee
- Coca-Cola's Fuze Rolling Out Black & Green Tea
- Green Mountain Coffee Revvs It Up
- Hooters Out with Football Menu
- Dos Lunas Mixes Up Tequila And Football
- U.S. Speedskating Taps Amplify
- Who's Coloring Their Hair At Home? Commentary by None
- Marketing Daily - Friday, Sept. 5, 2008
- Nestlé Goes Nutraceutical With Skincare Launch by Karlene Lukovitz
- Back-To-School Bust Produces Limp Results For Most by Sarah Mahoney
- Ford Expands Media Reach For Its Flex by Karl Greenberg
- Pioneer Plays Up Sights, Sounds In New Ads by Laurie Sullivan
- Research Finds Health Blogging Alive And Well by Aaron Baar
- Taco Bell Launches Late-Night, Music Promo by Karl Greenberg
- Dunkin' Donuts Franchisees Seek Ad Fund Review by Nina Lentini
- Canon Contest Offers Super Bowl Trip
- Rite Aid Dangles Car, Gas In Rx Refill Promo
- P&G's Gillette Promos 'GameFace'
- Kotex, Dot Girl Ink Licensing Deal
- Virgin America Bows JFK-LAS Route
- Campbell Launches 'Select Harvest' Soups
- Bank Of America Kicks Off NFL Challenge
- Correction: Publicis Modem Is Heineken's Agency
- How To Make One-To-One Marketing Work Commentary by John Nardone
- Marketing Daily - Thursday, Sept. 4, 2008
- Auto Sales Drag, But Incentives Promise Boost by Karl Greenberg
- P&G To Launch New Gisele Bundchen Campaign by Sarah Mahoney
- Alltel Dangles Barry Sanders At Tailgate Parties by Laurie Sullivan
- This Year, The NHL Addresses Season's Anticipation by Karl Greenberg
- Missing Behavioral Link Leads to Health, Wellness Misfires by Karlene Lukovitz
- Target Plans 'Bullseye Bodegas' For New York by Sarah Mahoney
- Philips Intros 'Whiter Teeth' Toothbrush
- Nintendo Takes Mario Out To Ball Game
- Kellogg Buys IndyBake, Brownie Products
- Insurance.com Names Steve Chiles CMO
- Beam Global Inks New Distribution Deal
- Coors Light Launching NFLatino.com
- Tesco's Fresh & Easy Offers $2.98 School Lunches
- Maximize The Benefit Of Your Marketing Programs Commentary by Avinoam Nowogrodski
- Marketing Daily - Wednesday, Sept. 3, 2008
- Study: Shoppers Migrate Down, Down, Down by Sarah Mahoney
- Korean Marketers Clean Up In Laundry Room by Karl Greenberg
- Disney, MySpace Launch 'High School Musical' Contest by Laurie Sullivan
- Sale Fits Sara Lee's Foodservice Strategy by Karlene Lukovitz
- Ogilvy On Board With Stolichnaya
- Polaris Names Scott Wine CEO
- CKE Sells 29 QSRs In Refranchise Plan
- Campbell Soup Taps Social Responsibility VP
- Getting Rich The Slow Way Commentary by Karl Greenberg