In year one, Lord transformed Horizon's data stack into an "OS," struck a global JV with Havas a ...

Developed by Code And Theory, the company says it is the first to market with a fully agent ...

The agents in the new hub offer volumes of historical WPP data focused on branding, strategy, creative, behavior ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating syst ...

The combined group's expanded scale across media, data, commerce and healthcare could make Omnicom a more competitive partn ...

Advertisers previously had access only to a limited portion of data - linear TV advertising exposure. ...

Analyzing authentic conversations made possible through AI is a major theme at CES this year, giving platforms li ...

The order enjoins Nielsen from charging its so-called network radio rates "tying policy" while a suit by Cumul ...