Today's Top News

MADWPP Offers New 'Open' Version Designed To Attract Broader Client Set

It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike can plan, create and publish campaigns independently. ...

7 Weeks In, NFL Ad Revenue Up 7%, Viewing Rises 2%
Through seven weeks of the NFL regular season, average viewership is now 2.4% higher to 18.5 million view ...
Boston.com Is Adding A Paywall
Readers can subscribe to Boston.com and Boston magazine for $5. ...
Bloomberg And 'Sports Business Journal' Offer Joint Subscription
The deal will give Bloomberg readers visibility into the sports decision-making ecosystem. ...
American Journalism Project Helps Newsrooms Get A Handle On AI
The quarterly field guide will detail what each AI tool does and how they can be used. ...
Comedian Joe Thomas Stars In Mockumentary-Style Campaign For Visit Iceland
Thomas plays the founder of a fictional group of aurora borealis aficionados called the "A.U.R.O.R.A.S" ...
818 Tequila Ups College Activations With Tailgates, New Athleisure Collab
Recent pop-up included custom cocktails, oversize beer pong, 818 merch, and an Uber Eats food truck. ...
Google Urges Judge To Vacate $450 Million Privacy Verdict
Google is urging a federal judge to scrap a jury's decision that the company violated mobile device user ...
ACC Launches Synthetic Audience Platform To Test Creative, Messaging
According to the company, the platform simulates audience responses in seconds and is in use by a numb ...
Court Preserves Block On FTC Probe Of Media Matters
A divided federal panel has preserved a preliminary injunction that prohibits the FTC from investigating the watchdog Med ...
The Grim Reaper Joins Columbia's Influencer Team
For Halloween, the outdoor brand turns death itself into a TikTok star -- and a reminder that so ...

Discover Our Publications