Nordstrom To Celebrate 125 Years With New TV Campaign
Marketing Daily – 15 minutes ago
The year-long effort spans streaming TV, brand collaborations, pop-ups, and loyalty promotions. ...
Patterson Named Portillo's CEO, Robeks Moves Hutchinson To VP Marketing
Marketing Daily – 1 hour ago
Fast casual Portillo's hired restaurant veteran Brett Patterson as president and CEO, beginning Feb. 23. ...
AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews – 4 hours ago
Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics a ...
Saylor Adds Sherman, Freia To Bolster Creative Muscle
MAD – 6 hours ago
"Brands have to operate like creators to break through," says CEO Will Trowbridge. ...
Publicis Canada Makes TD Bank 'More Human" In North America
MAD – 6 hours ago
A new visual identity and ad campaign unifies TD's message. ...
Sweetgreen Selects Wpromote As Paid Media AOR
MAD – 6 hours ago
The fresh-food salad company operates 280 locations in the U.S. ...
CEO Switch At Dentsu, Sano Succeeds Igarashi
MAD – 16 hours ago
The announcement came the same day that the company confirmed it will record a goodwill impairment loss ...
Roku Claims Strong Q4, Revenue +16%
Television News Daily – 19 hours ago
Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business w ...
Papa Johns Wants A Michelin Star For New Pan Pizza
Marketing Daily – 22 hours ago
To bring more Michelin attention to the new offering, Papa Johns has set up a one-night, reservation-only dini ...
TikTok Begins Targeting Film, Book Lovers Via New 'Fandom' Ads
MediaDailyNews – 22 hours ago
Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended ...