Today's Top News

MADWPP Offers New 'Open' Version Designed To Attract Broader Client Set

It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike can plan, create and publish campaigns independently. ...

By Steve McClellan
Newsfeed
818 Tequila Ups College Activations With Tailgates, New Athleisure Collab
Marketing Daily – 43 minutes ago
Recent pop-up included custom cocktails, oversize beer pong, 818 merch, and an Uber Eats food truck. ...
Google Urges Judge To Vacate $450 Million Privacy Verdict
MediaDailyNews – 1 hour ago
Google is urging a federal judge to scrap a jury's decision that the company violated mobile device user ...
ACC Launches Synthetic Audience Platform To Test Creative, Messaging
MAD – 2 hours ago
According to the company, the platform simulates audience responses in seconds and is in use by a numb ...
Court Preserves Block On FTC Probe Of Media Matters
MediaDailyNews – 2 hours ago
A divided federal panel has preserved a preliminary injunction that prohibits the FTC from investigating the watchdog Med ...
The Grim Reaper Joins Columbia's Influencer Team
Marketing Daily – 5 hours ago
For Halloween, the outdoor brand turns death itself into a TikTok star -- and a reminder that so ...
Vega Named Ogilvy's Chief Creative Officer, North America
MAD – 6 hours ago
He will also lead a creative studio to accelerate the integration of AI capabilities via WPP Open. ...
McCann Detroit Wins Kinetic's Ad/Creative AOR
MAD – 6 hours ago
The assignment will reimagine internet provider Kinetic's customer experience. ...
Brainlabs Taps TikTok's Connor For Top Retail Role
MAD – 6 hours ago
The appointment marks an organizational shift at the agency where managers will oversee client verticals. ...
HBO Max Raises Prices Amid Merger Talks
Television News Daily – 8 hours ago
The announcement came a day after WBD said it would evaluate a broad range of "strategic" options, whi ...
MSC Cruises Extends Formula 1 Sponsorship
Marketing Daily – 20 hours ago
Cruise line moved into the Texas market as title sponsor for F!'s Grand Prix in Austin. ...

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OPINION

TVBlog
Media Landscape Is Changing At Breakneck Speed
So much is going on in the rapidly changing world of Big Media right now that it takes one's breath away. ...
By Adam Buckman, Featured Columnist
Retail Insider
Ikea Dreams Big -- By Thinking Small
With its new campaign, the retailer leans on humor and affordable fixes at a moment when dream homes feel far away. ...
By Sarah Mahoney, Staff Writer
Media 3.0
Have You Ever Heard Of 'My Terms?' You Will
It's the nickname for a new technical standard that promises to revolutionize consumer marketing by putting consumers - or their agents - in charge of the process. Think C2B, not B2C. ...
By Joe Mandese

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