MADPublicis Wins TJX U.S. Media Assignment
The company started a global review earlier this year and portions of that review outside the US are ongoing. Incumbent Mindshare won the business in 2017. ...
By Steve McClellan

Copilot Mode's AI features in Microsoft Edge can now reason and see across open tabs, summarize information, fi ...
By Laurie Sullivan

Snap's Imagine Lens marks the company's first generative AI lens dictated by free-form text prompts, pushing past i ...
By Colin Kirkland

A law requiring social platforms to prohibit minors from creating social media accounts without parental consent aims " ...
By Wendy Davis

Amazon Web Services on Thursday introduced a fully managed service built for real-time bidding ad workloads that suppor ...
By Laurie Sullivan

The appointment, effective by year's end, marks Reardon's return to the holding company, having earlier served as C ...
By Steve McClellan

Amazon is rolling out an AI-powered tool that will recommend specific products, or influence the purchase, when shoppe ...
By Laurie Sullivan

The agency has been tasked with "reimagining the Jarlsberg brand for the modern American customer." The "Holey Chees ...
By Steve McClellan

It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike c ...
By Steve McClellan