MediaDailyNewsNext Step In Agentic Ad Creation: Testing 'Model Context Protocol'
Processed on a MCP server, the test is being done with the AdCP initiative with a goal of generating creative as part of a unified agentic media buy. ...
By Laurie Sullivan
AT&T on Thursday sued the self-regulatory group National Advertising Division over its demand that the carrier pull t ...
By Wendy Davis
The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as sear ...
By Laurie Sullivan
Snapchat has announced its first Lens designed to scan the surface of the moon as part of ...
By Colin Kirkland
Snap Inc spent $57.7 million on ad expenditures in 2024, according to its annual report for that y ...
By Steve McClellan
Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitative ...
By Wendy Davis
Meta will update its Marketing API to allow advertisers to utilize more ad types while gaining more campai ...
By Colin Kirkland
Bitterman was CMO at The Weather Channel and earlier was North American chief strategy officer at WPP's Mindsha ...
By Steve McClellan
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadersh ...
By The Editor