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MediaDailyNewsGoogle AI Max Asks Advertisers To Give Up Control

AI often misinterprets a user's search intent or broadens the targeting too much, which can result in a significant number of low-quality clicks that are unlikely to convert. ...

Sephora Goes Wide With Lady Gaga Pride Effort
The retailer is expanding its "We Belong To Something Beautiful" campaign into more markets and media. ...
Famed YouTuber MrBeast Plans Mobile-Phone Service Launch
Other public figures have recently made MVNOs popular, including Ryan Reynolds and his company Mint Mobile. ...
NBA Presses Supreme Court To Hear Video Privacy Appeal
"The Court should grant review without delay," the National Basketball Association says in its latest bid to convin ...
Toyota Launches Largest NFL Campaign
The brand's "All In. All Season." campaign effort is its "most ambitious commitment yet," according to the automa ...
Thirst Rebrands Whitstable Beer, Highlights Maritime Heritage
The new design is a push to connect with a new generation of drinkers. ...
Place Your Bets: Highdive Revamps BetMGM's Identity
Jon Hamm pitches the online gaming company for today's players. ...
Gaveau Joins Publicis Sapient As First Chief Client Officer
The new exec will leverage Publicis Sapient's AI products and capabilities to aid clients. ...
'Superseed It': Brand Aims To 'Supersede' Too Many Wellness Choices
Manitoba Harvest's pun marks the brand's expansion beyond hemp seed products to other "superseeds" like chia. ...
Scout Motors Applauds Workers, Factory Hometown
Shot entirely in Blythewood, South Carolina without any actors, the ad aims to capture the spirit that dr ...
'Mother Jones' Promotes Staff Members, Brings Fellows On Board
The investigative newsroom is doubling down on staffing up and expanding its horizons. ...

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