MADIs The Horizon-Havas JV A Prelude To A Merger?
Nobody at the companies is denying the possibility, but Horizon Global Interim CEO Bob Lord says: "At this time, we're not focused on a merger. We're focused on meeting the client's needs." ...
By Steve McClellan
NBCU has signed on 170 advertisers for its first season of the NBA - now to run ...
By Wayne Friedman
Founder and editor of the conservative-leaning digital news publication Bari Weiss was named editor-in-chief of Paramount's CBS Ne ...
By Joe Mandese
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. ...
By Sarah Mahoney
The limited release (October 3-5) film was easily the top movie theater box-office draw for the weekend ...
By Wayne Friedman
Longer pieces are a harbinger of success, "Digital Information World" reports. ...
By Ray Schultz
OpenAI plans to power its next-generation AI infrastructure using multiple generations of Advanced Micro Devices (AMD) Instinct gener ...
By Laurie Sullivan
The shift in ecommerce supports what some have labeled as an affiliate program, which could temporarily take t ...
By Laurie Sullivan
Spotify expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP acro ...
By Laurie Sullivan