MADHavas Media Network Retains Hyundai International Assignment
The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. ...
By Steve McClellan
Gartner's Nicole Greene spoke with "Marketing Daily" about the sports convergence turning this year's game into a laun ...
By Sarah Mahoney
Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of ...
By Laurie Sullivan
Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing h ...
By Laurie Sullivan
Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadca ...
By Colin Kirkland
Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem. ...
By Robert Williams
The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holdi ...
By Steve McClellan
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Int ...
By Wayne Friedman
The ad industry opposes the bill, arguing it "would deprive Virginia consumers of access to critical services a ...
By Wendy Davis