Today's Top News

MADHavas, Horizon Media Form Global Media Joint Venture

Dubbed Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global client opportunities." ...

Google Makes Search More Visual, Inspirational For Shopping
The update to AI Mode moves advertising and marketing into a more visual era of search and mak ...
Seattle Agency Teams With Medill Spiegel Research Center
The partnership is designed to develop more robust insights around engagement, loyalty, retail strategy, and marketing ROI f ...
MLB Regular Season: Ad Spend Stagnates On Flat Viewing
Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion ...
Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
Prajwal Barthur, Verve Group SVP, said the question most asked by buyers is "how do I know t ...
Simplifying Tests Brings Incrementality To All
Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - creating ...
Vanessa Fontanez Pauley Named 'The Guardian' Head Of Marketing, North America
The new head of marketing and creative has been consulting with the 'Guardian' for five months. ...
Publishers And Creators Fearing Scrapers May Benefit From 'Terms Of Content Use' Language
The new language from Raptive is available to everyone, not just publishers in the Raptive network. ...
Sarah Adler Hartman Appointed CEO Of 'The Texas Tribune'
Hartman joins the "Tribune" from "The New York Times," where she serves as head of product, subscriber experien ...
Nespresso Positions Morning Coffee Routine As Mindfulness Moment
The brand partnered with a mental health nonprofit on a survey about morning routines, and an upcoming Wor ...
Bedtime Phone Use Affecting Americans' Health & Work: Study
"Those who don't scroll before falling asleep reported better work performance, productivity, and satisfaction," according to study. ...

Discover Our Publications