Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based ...

With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighting the scarcity of plus-sized women's fashi ...

Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around t ...

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measu ...

The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BB ...

YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 200x more than any other video platfor ...

"No matter what, the new TikTok will be different than it is today, which is the biggest thre ...

U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...