MediaDailyNewsWARC Upgrades Global Ad Forecast On Surge In Retailer Social Spending
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added
value. ...
By Colin Kirkland
More than two years after launching Madison and Wall, long-time ad industry forecaster Brian Wieser has recruited Magna ...
By Joe Mandese
The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions ...
By Wendy Davis
Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize t ...
By Laurie Sullivan
In his new role, Bornman, currently CEO of Publicis Media UK, will add Digitas, Epsilon, Lotame, Mars Unit ...
By Steve McClellan
Lawmakers in Massachusetts' Senate unanimously voted on Thursday in favor of a bill that would broadly prohibit compani ...
By Wendy Davis
Black-and-white paths outside stores aim to spark cookie cravings and combat softening sales. ...
By Sarah Mahoney
The rapid pace of generative artificial intelligence growth has alarmed consumers, with concerns over trust and transparency ...
By Laurie Sullivan
Media-buyer spending expectations fell from a 2025 growth of 7.3% in January to 5.7% in the most rece ...
By Laurie Sullivan