Television News DailyWorld Cup Ad Spend Projected To Double
Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million for direct advertising on Fox platforms.
U.S ad spend for the 2022 World Cup totaled $282 million on Fox Sports and Telemundo, according to estimates from iSpot. ...
By Wayne Friedman
Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip the Script." ...
By Sarah Mahoney
Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convin ...
By Laurie Sullivan
Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasi ...
By Rob Williams
TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digit ...
By Colin Kirkland
With its fourth straight quarter of gains, Macy's is proving the department store format still has a puls ...
By Sarah Mahoney
The podcast is called gay-i and debuts on Bubbler Podcast Network, co-founded by Gayle Troberman and David Alber ...
By Steve McClellan
Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and political ...
By Rob Williams
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty ...
By Steve McClellan