Today's Top News

MediaDailyNewsApple Boosting Ads On App Store

Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers. ...

Kassan Joins Mediaocean as Vice Chairman
Kassan has been a fixture in the industry for over three decades, first at media agency Initiative ...
Super Saturday Looks Strong, But Signals Are Mixed
ICSC forecasts a late surge in shopping, even as surveys and inflation data muddy what higher spending real ...
Universal Music Group Must Face Suit Over Online Tracking
Universal Music Group must face a privacy lawsuit over its alleged failure to honor web users' request ...
Petlibro Promotes Smart Litter Box With Provocative OOH Campaigns
The brand staged a "Lit By Sh*t" digital tree projection in New York City, and a national "Da ...
Former DDB Exec Maxham Takes Reins As Chief Creative Officer, Blue Chip
The postion is a first for the Chicago brand commerce agency. ...
Agency C-Suite Supplies Expertise To Indie Agencies
The consultancy gives shops fractional leadership to remain competitive. ...
City Of Napa Names The Abbi Agency AOR
The assignment includes a rebrand, campaigns, paid media management and influencer marketing. ...
Hop Wtr Launches 'Drink Whatever You Want'
The tongue-in-cheek campaign reasons that viewers should drink whatever they feel like, since an alien invasion may ...
Panera's New 'Circle Back' Meal Celebrates Those Who Procrastinate
"Late December has become its own moment in corporate culture," where everybody puts off work till January, sa ...
Weight Watchers Rebrands With New Visual Identity
Also new: a "fully integrated platform" that pairs prescriptions with personalized nutrition, coaching and community support. ...

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